Website Development
Century Boats
View this project →Century Boats is a world-renowned manufacturer of saltwater boats with over 80 years of history.
Challenge
Century Boats needed an updated, more interactive web presence that reflects the award winning boats they build. They also needed a better way to communicate with their dealers and the media.
Solution
Locomotion Creative came up with the design and brought us on board to assist with strategy and to do the website development. We utilized ExpressionEngine to manage and deliver the content for the site, including a Dealer and Media Extranet. The design was brought to life with hand-coded HTML, CSS and jQuery that works across modern browsers. We also built a Flash component that allows Century to alternate various promotions and brand messages through the ExpressionEngine Control Panel.
Project Highlights
- The Build Your Boat feature allows users to add and remove features to truly customize a boat to their desire.
- A Dealer Locator that allows users to search by address or zipcode and the radius to their location.
- Easy sharing of product features via the Dealer Extranet. Dealers can view and download product photos and ad templates.
- Photos of the month are user generated content providing a community feel for the site.
- Website built using web standards and organic SEO best practices.
- Intuitive content management system allows Century to manage all aspects of the site content.