Website Development
Absorption Corp
View this project →Manufacturers of environmentally friendly products made from renewable materials.
Challenge
The CareFRESH brand did not have a current website to promote or provide information on their products for small pets. In addition—there wasn’t a place where customers could go to learn about small pet care, find out what small pet might be for them or find stores that carry CareFRESH.
Solution
Locomotion Creative led this project while we provided web strategies and development. Locomotion came up with a fun design that was designed with CareFRESH’s customers in mind. Based on Locomotion’s design, we hand crafted the code to make the site work across modern browsers and used ExpressionEngine to enable easy web publishing to the new site. The CareFRESH site also uses the ExpressionEngine Forums module to allow users to discuss and share information about small pets and CareFRESH products.
Project Highlights
- Code for the site is organically SEO optimized to increase search engine find-ability.
- A Where to Buy tool was developed so users can find stores that carry CareFRESH in their area, users of the site simply input their address or zipcode to find close by locations. The Where to Buy tool searches over 4,000 CareFRESH retailers and provides driving directions once users locate a retailer.
- A Web Specials area allows users of the site to sign up and receive coupons for CareFRESH products and optionally allows users to provide valuable feedback to CareFRESH.
- Website metrics allow CareFRESH to access valuable analytics data about their website visitors.