Website Redesign
Brett Weaver Studio
View this project →Brett Weaver is a nationally recognized artist who focuses on preserving impressions of the natural landscape as it is rapidly diminishing. His work was recently featured at the Tennessee State Museum.
Challenge
With no web content management system in place, Brett was spending too much time with his manual web publishing process. That’s time that Brett could have been spending on his real passion—painting.
Solution
Redesign Brett’s web site to reflect and show off his artwork and set him up on a web content management system to eliminate the publishing bottleneck. Initially, we met with Brett to better understand how he wanted to use his website more strategically to promote his artwork. Brett had several ideas and we countered with some of our own—by the end of the meeting we both felt good about the direction and we were ready to get to work. A simple, clean design was established and a web content management system was built out to meet his unique publishing needs. ExpressionEngine was used as the web content management system because of its flexibility and ease of use.
Project Highlights
- Increased web traffic and easy to use analytic tools so Brett can learn about what pages user's are viewing most.
- 100% web based content management.
- Featured paintings shown on homepage are all managed by Brett so he can showcase new artwork for extended periods of time.
- Paintings link to gallery to make it easy for potential customers to find where his work is at.